About: Matt Webb is a principal of the creative design consultancy Schulze & Webb <http: /> where his work has included material prototypes for Nokia, Web strategy for the BBC, and exploration into the future uses of RFID. S&W works in near-term product R&D and, as embodied in the USB puppet Availabot <http: />, has a special focus on the social life of stuff. Matt speaks on interaction design and technology, is co-author of Mind Hacks <http: />, cognitive psychology for a general audience, and builds polite social software and Web toys. He can be found at Interconnected <http: /> and in London.