About: Sam Lawrence, Chief Marketing Officer (CMO) for Jive Software, is an unconventional and experienced marketer who knows how to surprise and intrigue customers. Sam is a firestarter who draws from 15 years of technology marketing experience to add spark and depth to Jive Software's marketing strategy and overall corporate presence. Sam comes to Jive Software from McCann Erickson where he was a senior vice president in charge of marketing efforts for the global Microsoft Office business unit, including Microsoft SharePoint, Live Meeting and Live Communication Server. Over the years, Sam has put his marketing talents to work for a roster of marquee companies such as Dell, CNET, and 3Com.